Mentioning this campaign as biggest digital transformation of country after Independence, Minister said that Government officers, Bankers and administrators will be roped in to impart the training. Students, in turn, will educate their family members and other families in their neighbourhood motivating them to go in for digital payment. He said that he himself would address about 25000 students on 20th December at Pune.
Shri Javadekar said that in the first phase, the Government is targetting 500 cities having more than one lakh population. The duration of the campaign will be for one month (12th December to 12th January). He said that many incentives are being offered by the Government for adopting digital mode of payment. HRD Ministry will be monitoring public response about this campaign on its website on daily basis. Ministry has already issued appreciation letters to all the volunteers who have associated with this campaign. The Minister said that the country has adequate wherewithal of 100 crore Aadhaar Cards, 100 crore mobiles, 120 crore saving Banking Accounts, 77 crore debit cards, 3 crore credit cards to make this digital payments campaign, a big success.